The latest Media Monitors Spot Ten Radio report shows that the brands that are committed to AM and FM for reaching consumers continue to dominate the scene.
At the same time, two new entrants are worth noting. It suggests the housing, and employment, markets are heating up.
At No. 7 for the week ending February 21 is ZipRecruiter.
And, now at No. 10 is AmeriSave Mortgage.
The gap between the two brands by play count isn’t that large, as Indeed gets a category competitor using spot radio.
Meanwhile, Progressive and Babbel continue to be the pacesetters among fully paid non-promotional campaigns tied to Media Monitors parent iHeartMedia.