With a brand promise of learning a new language wherever and whenever you want “with fun, bite-sized lessons,” Babbel has taken off with brand recognition and awareness propelled, in part, by audio advertisements. As seen in the latest Media Monitors Spot 10 Radio report, AM and FM radio plays a big role in that increased consumer familiarity.
For the week ending May 24, Babbel is the No. 2 advertiser behind Lowe’s at radio — perhaps taking advantage of soft COVID-19 ad rates and lower activity.
The 61,938 spots are higher than that for such stalwarts at spot radio as Progressive, GEICO, The Home Depot and O’Reilly Auto Parts.
Meanwhile, the U.S. Census Bureau continues to have a significant presence at spot radio.