Strong And Steady Clients For Spot Cable

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There’s not much change on the latest Media Monitors Spot Ten Cable report, with respect to the brands actively using spot cable to reach consumers.


This is perhaps a good thing, as continued dollars to spot cable shows brand commitment to a medium when seeking to achieve strong ROI for their marketing efforts.

At No. 1 again — and in a big way — is GEICO. The auto insurance brand is tops with some 67,400 spot plays.

The distant No. 2, but still strong thanks to 51,813 spots, is tax-season ad leader TurboTax. It’s a campaign bigger than that of H&R Block, a perennial advertiser during Q1.

Also active are competitors to GEICO and QSR brands including Burger King and Taco Bell.

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