It’s always nice when a new ad category takes shape at broadcast media. Radio may have found one, and the pandemic could’ve played a role.
In a silver linings story, Peloton has emerged as an active user of national radio to help attract more users.
As shown in the latest Media Monitors Spot Ten Radio report, the home athletics brand has surged to become the third-largest brand at Spot Radio by play count.
Only Progressive and Indeed, heavy users of radio for months, are ahead of Peloton.
The activity from Peloton puts it far ahead The Home Depot, which is taking a post-Memorial Day break in its heavy spot activity.
Also new this week: Mattress Firm, as the home update shopping season starts.