The ‘Flo’ Of Dollars To Spot Radio Continues


There’s a new leader on the latest Spot Ten Radio report from Media Monitors.

And, it demonstrates that one auto insurance brand isn’t trimming its ad commitment to broadcast radio.

As shown below, Progressive is the top paid advertiser using spot radio to reach consumers for the week ending August 15. It’s thanks to just shy of 50,000 spots.

By comparison, Babbel saw a play count of 48,806 as Indeed accounted for 46,368 spot plays.