The latest Media Monitors Spot Ten Radio report is out, and it’s very clear who wins the home improvement retailer battle when it comes to spot count.
Lowe’s has been practically silent with its radio advertising, while Menards continues to use radio where it has stores. Nationally, there’s no competition.
And, that Home Depot domination continued in the week ending April 18, Media Monitors data show.
The latest report also shows that Indeed, the job search website, is the lone other campaign to register more than 50,000 play counts in the last week.