The auto insurance category remains a huge one for broadcast and cable television. But, it is not a Gecko or Mayhem that’s driving the activity.
Rather, spot cable can thank the LiMu Emu and Doug for the dollars.
As seen below, Liberty Mutual Insurance continues its spot play dominance on the Spot Cable report from Media Monitors.
But, No. 2 Domino’s isn’t that far behind, followed by a surge in spots from Dove that puts the soap brand at No. 3.
The QSR category is also tight, with Subway and Wendy’s battling for spot superiority.
What does the latest Spot Ten TV report look like?
Here, LiMu is No. 3. But, when combined, it is clear that they lead in TV once again.
