Wireless telecommunications companies have traditionally been one of the bigger categories to use traditional media to reach consumers.
Only one of the companies in this category is present on the just-released Spot Ten Cable report from Media Monitors for the week ending August 12.
As shown below, T-Mobile returns to the Spot Ten with an invigorated effort that places the brand at No. 8 among users of spot cable during the measurement period.
Some 28,874 spot plays are to thank for this return to the Spot Ten for T-Mobile.
Otherwise, there is steady brand activity across the top 5, and new activity from a health and beauty brand — L’Oreal.