The QSR War At Spot Cable Heats Up


Quick-service restaurants are a fairly active category with spot cable, as Media Monitors data show.

For the week ending May 19, one QSR stood out from the rest by play count.

It’s a fast food chain known for its chalupas and attempt to establish “the fourth meal.”

That would be Taco Bell, which is the No. 3 advertiser on the latest Media Monitors Spot Ten Cable report. That’s thanks to 37,169 spots, and puts the operator ahead of Burger King, McDonald’s and KFC.

Who else is active? Here’s the latest report, in full: