ULTA-mate Advertising Platform? It’s Broadcast Radio


With five weeks remaining in what is indisputably a most difficult year, broadcast radio could be ending 2020 on an advertising high.

The latest Media Monitors Spot Ten Radio report shows that the No. 1 brand by play count is dominating, and that just two of the slots are tied to iHeartMedia in-house promotions.

Then, there’s a new effort from Ulta worth noting. The beauty and skin care retailer is now the seventh-largest advertiser at spot radio. Ulta accounts for some 35,499 spots.

That said, the big No. 1 is once again The Home Depot, with a strong 74,221 spot plays.

Other activity includes Bank of America and its Merrill arm, and auto insurance specialists GEICO and Progressive.