Does radio advertising need a little vitamin boost?
Of course! But, that is likely not what is behind a big new effort from a big national retailer of vitamins and supplements.
GNC is new to the latest Spot Ten Radio report from Media Monitors, with 21,053 spots putting the brand at No. 7 for the week ending April 8.
Who else is active? The usual suspects, as The Home Depot is the huge No. 1, with 95,875 plays.
No. 2 GEICO is far behind with 43,110 spins.
Here’s this week’s report, in full: