Shocker: GEICO is the big No. 1 brand using spot cable to reach consumers for another week. But, the No. 2 brand in the latest report from Media Monitors is a heritage department store chain that has stepped it up with more than 40,000 spot plays at the cable TV networks the iHeart-owned tracking service keeps tabs of.
With a strong 44,774 spots, JCPenney moves to No. 2 on the latest Spot Ten Cable report, putting greater distance between itself and No. 3 Liberty Mutual Insurance.
Also making moves upward in the latest report is LG, which has been aggressively using spot cable to get the word out about its V Series smartphones.
Lastly, don’t think for a minute that the Golden Arches would sit by idly and let Burger King be the lone hamburger chain to invest in ads on cable. McDonald’s is now in the Spot 10, thanks to 27,342 plays.