Mobile Ads Mired in Old Look

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Mobile_PhoneDoes mobile video advertising have enough zip?


Some experts say no.

While mobile video viewing is on a “relentless growth trajectory” as tablets and smartphones become the de facto form of content consumption, mobile video ad spend just hasn’t caught up, leaving “reams of un-monetized impressions,” according to MediaPost.

It’s still a nascent industry, and one reason advertisers have only placed some of their dollars into mobile advertising is because the formats very much remain like desktop ads, according to this article.


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