In a sign that reaching consumers via digital content platforms is evermore important for broadcast TV companies, the entity formerly known as Gannett has forged a strategic content partnership with the digital media firm behind The Outline.
Launched in 2016, The Outline uses proprietary and integrated content and its technology platform to publish what it calls “thoughtful, modern stories” geared toward the all-important millennial and post-2000 teens and tweens.
RBR+TVBR OBSERVATION (Full Text Below, for Members Only): Ooh … look at TEGNA getting all hipster. What will its stockholders have to say about its collaboration with an online magazine that is decidedly ultra-liberal in its bias? It’s certainly not content Sinclair Broadcast Group stations would share, but does deal this make TEGNA a biased media entity?