Mobile Marketing Budgets: Rising, But With a Privacy Quandary


The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in “m-commerce “and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021.

That’s the latest finding from WARC Data.

There’s just one caveat: privacy concerns could hamper mobile’s growth potential.

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