ABC hit 11-week-highs on Wednesday with viewers and young adults – best since 2/10/10.
The Middle won its time period in Total Viewers and Adults 18-49, posting its best numbers since 3/24/10.
Modern Family was Wednesday’s #1 scripted TV show in AD18-49 for its 9th straight original airing, pulling its best numbers since January – since 1/6/10 in Total Viewers and its highest number in the demo since 1/20/10. The show hit its best-ever numbers against American Idol and achieved series highs with key Men (M18-34/M18-49).
Cougar Town was the #1 scripted show in its slot in Adults 18-49 for the 3rd time in last 4 originals airings, drawing its largest audience since January (1/20/10) and its highest Adult 18-49 number since the beginning of February (2/3/10). Cougar Town also drew its largest-ever audience against Idol.
The series debut of Happy Town boosted the 10 o’clock hour for ABC year to year by 6% in Total Viewers and by 13% in Adults 18-49, over the year-ago night with original drama programming (The Unusuals). In addition, the new series also improved the time period for ABC over its averages with regular programming this season by 11% in Total Viewers and by 6% in Adults 18-49 (Eastwick/Ugly Betty). Competitively, Happy Town ranked #2 against its veteran NBC (L&O: SVU) and CBS (CSI: NY) drama competition in the 10pm hour with Adults 18-49 and Adults 18-34.