‘Money Radio’ Founders Cash Out With Coachella Valley Sale

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In early 2011, Ronald Cohen and Brian DuBose partnered up to form Scottsdale, Ariz.-based CRC Media West. It spent $250,000 to purchase an AM radio station from Morris Communications, and just a few days later inked an agreement to buy a second AM serving Palm Springs, Calif., for $75,000.


The plan didn’t work out, and by mid-July 2019 “Money Radio” was replaced with Christian-themed programming. A period of silence in 2022 also came to both AMs, along with various format swaps amid financial concerns leading the licensee to become a debtor-in-possession.

Now, Cohen has signed off on the sale of the AMs to an entity led by Norman Quintero.

KPSF-AM 1200 in Cathedral City, Calif., a Class B with 5kw daytime from 3 towers and 1.3kw at night from five towers protecting the signal of WOAI-AM in San Antonio, is being sold.

Also being spun by CRC Media West is KXPS-AM 1010 in Thousand Palms, Calif., a Class B with 3.6kw daytime/400 watts nighttime from 4 towers.

The buyer is Quintero’s Teleamerica Television Network Corp., an 80/20 partnership between Norman and his wife, Gloria. A $125,000 purchase price has been agreed to, with a $7,500 escrow deposit being held by Teleamerica’s counsel of record in this transaction, Dan J. Alpert. The seller is represented by Anthony Lepore.

The radio station acquisition means KXPS and KPSF are poised to become audio siblings to a low-power TV station serving the Coachella Valley, KAKZ-LD. As RBR+TVBR reported in December 2021, the Quinteros agreed to purchase the property using a PSIP of Channel 4 for $110,000. The seller was Tara Broadcasting, and the deal replaced a previously announced sale of the low-power TV station to Broadcast Technical Associates. That transaction was announced in August 2000, with a sale price of $150,000. However, that entity, led by Mark Carl Nolte, never closed on the purchase.