More mostly-twenty-something radio ratings results

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Clark-SmidtWe refer to market size, not age group. Today’s ratings road trip will begin in market #21 Baltimore and wend its way to #32 Las Vegas. Scores are courtesy of Nielsen Audio, and commentary is courtesy of Clark Smidt.


More mostly-twenty-something radio ratings results
By Clark Smidt, Broadcast Connector.
This week’s well-done Borell Associates Webinar called more attention to digital and content, along with radio’s 92% reach, 6:1 ad $pending ROI and sustainability. More channels are there to deliver what we have. But, once you’re out there, it better be good. Snooze and lose. And, what about us Boomers? The real dollar demo gets short shrift with weak innovative content for 70 million folks born 1946-1964, (now 50-70). This active crowd is not your father’s Oldsmobile and predisposed to loving radio.

Here’s another dozen PPM markets for your review. Nielsen subscribers only, 6+ shares October/November/December.
November 6 – December 3, 2014.

21. BALTIMORE MD. 6+ Population: 2,317,700. Stations 37, Subscribers 78%. Black 29%, Spanish 5%
Rank Calls Format Owner Oct/Nov/Dec shares cume
1. WPOC Country iHeartMedia. 7.9 7.7 8.6 520,800. #1 share and a nice jump.
2. WERQ-F Urban Radio One 6.1 6.6 7.3 476,600. Leads Urban A/C partner by a 1.0 share.
3. WLIF Adult Contemporary CBS Radio. 4.6 5.7 7.0 661,300. Xmas brings the #1 cume.
4. WWIN-F Urban AC Radio One 6.3 6.3 6.3 371,800. Steady with a comfortable 1.3 lead in the top 4.
5. WWMX Hot AC CBS Radio. 6.0 5.6 5.0 491,500. Dropping.
6. WJZ-F Sports CBS Radio. 5.1 5.0 4.7 287,700. Just got Orioles baseball back for 2015.
7. WZBA Classic Rock Shamrock Communications 4.4 4.7 4.1 323,200. Drops but wins the 3-way rock race.
8. WBAL News/Talk Hearst Television. 5.7 5.1 3.9 219,200. Slides after baseball season.
8. WZFT Rhythmic-CHR iHeartMedia. 4.1 4.4 3.9 480,400. CBS WPGC trails by just 2.0 from nearby DC.
10. WQSR Adult Hits iHeartMedia. 3.7 3.6 3.8 387,200. Steady.
11. WIYY Rock Hearst Television. 4.0 3.9 3.6 344,200. Off and 3rd in the rock race.
12. WBJC Classical Baltimore City Community College 2.5 2.4 2.7 130,100. Consistent showing.
13. WRBS-F Contemporary Christian Peter & John Radio Fellowship. 4.1 3.1 2.6 203,500. Losing the faithful.
14. WYPR News Your Public Radio Corp. 2.3 2.2 2.1 164,600. Trails WBAL News/Talk by a 1.8.
15. WPGC-F Rhythmic-CHR CBS Radio. 1.5 1.7 1.9 280,300. Washington DC based.
15. WCBM Talk WCBM Maryland, Inc. 1.4 1.5 1.9 114,100. Growing.
17. WCAO Gospel iHeartMedia. 1.8 1.9 1.7 93,400. Holding
18. WNEW-F News CBS Radio. 1.2 1.5 1.5 155,200. Positioned from outside DC for Baltimore.
19. WTMD Adult Alternative University of Maryland 1.2 1.3 1.2 87,600. Market exclusive format.
20. WAMU News/Talk American University 0.9 0.8 0.7 70,300. From DC.
21. WLZL Tropical CBS Radio, Inc. 0.6 0.6 0.6 57,400. DC.
22. WLIF-HD2 Country CBS Radio, Inc. 0.4 0.4 0.5 64,000. Good to see HD; even with a small share.
23. WWIN Gospel Radio One 0.8 0.7 0.4 40,400
23. WOLB Talk Radio One 0.5 0.5 0.4 14,500
23. WRBS Religious Teaching Peter & John Radio Fellowship. 0.2 0.3 0.4 26,500.
23. WJZ Sports CBS Radio. 0.2 0.2 0.4 37,400. Iconic AM.
27. WGTS Contemporary Christian Columbia Union College Broadcasting 0.3 0.4 0.3 43,900
28. WIAD Hot AC CBS Radio. 0.2 0.2 0.2 56,000. DC.
28. WQLL Classic Hits WCBM Maryland, Inc. 0.2 0.2 0.2 27,200
Swings: + 0.9 Country WPOC, – 1.2 N/T WBAL.
Shares: CBS 19.7-20.9-21.8, iHeart 17.8-17.6-18.0, RadioOne 13.7-14.1-14.4, Hearst TV 9.7-9.0-7.5.

22. ST. LOUIS, MO. 2,310,500. Stations 44, Subscribers 50%. Black 19%, Spanish 2%.
1. WIL-F Country Hubbard Broadcasting. 6.0 5.8 6.5 585,500. Rides to #1 share on the #6 cume.
2. WHHL Urban Radio One 5.3 5.8 6.4 395,300. A very close 2nd and 0.7 ahead of #3.
3. KYKY Hot AC CBS Radio. 5.6 5.3 5.7 662,900. Leads A/C WEZK by 0.8 and Adult Hits WARH by 1.0.
3. KLJY Contemporary Christian Gateway Creative Broadcasting. 5.3 5.2 5.6 348,800. Format exclusive.
4. KMOX News/Talk CBS Radio. 8.9 6.8 5.4 407,000. Cardinals baseball flew away with the numbers.
5. WFUN-F R&B Oldies Radio One 4.6 4.6 5.3 314,100. Ahead of iHeart Rhythmic Oldies by 2.6.
6. KEZK-F Adult Contemporary CBS Radio. 4.7 4.0 4.9 606,100. “So, this is Xmas and…” not number one.
7. KLOU Oldies iHeartMedia. 5.5 5.9 4.8 621,900. Called Oldies, here and ties Emmis Classic Hits KIHT.
7. KIHT Classic Hits Emmis Communications Corp. 4.4 4.6 4.8 542,500. See above.
7. KSLZ CHR iHeartMedia. 4.8 4.7 4.8 693,300. Part of the 3-way tie and the only StL CHR.
10. WARH Adult Hits Hubbard Broadcasting, Inc. 4.6 4.6 4.7 709,700. #1 cume. Steady share. Short TSL.
11. KSD Country iHeartMedia. 4.9 4.9 4.6 523,000. Trailing Hubbard Country WIL-F by 1.9.
12. KWMU News/Talk University of Missouri 4.6 5.3 4.4 217,500. CBS KMOX remains ahead by 1.0.
13. KPNT Modern Rock Emmis Communications. 4.1 4.5 3.9 379,200. Another market exclusive dips.
14. WXOS Sports Hubbard Broadcasting. 3.8 4.3 3.5 334,900. Only dedicated sports format.
15. KMJM-F Rhythmic Oldies iHeartMedia. 2.1 2.4 2.7 266,300. Following Oldies & Classic Hits by 2.1.
16. KFTK Talk Emmis Communications. 2.7 2.5 2.5 196,800. #3 talker.
17. KBWX Rhythmic-CHR iHeartMedia. 2.3 2.1 2.0 373,800. Trailing iHeart CHR KSLZ by 2.8.
18. KATZ Gospel iHeartMedia. 0.9 1.1 1.0 71,200. Hanging in.
19. KLJY-HD2 Contemporary Christian Gateway Creative Broadcasting. 0.1 0.1 0.2 45,300. Using HD.
19. KWMU Stream News/Talk University of Missouri 0.1 0.0 0.2 14,900.
Swings: + 0.9 Xmas A/C KEZK, – 1.4 News/Talk KMOX
Shares: iHeart 20.5-21.1-19.9, Emmis 17.1-17.8-17.4, CBS 19.2-16.1-16.0, Hubbard 14.4-14.7-14.7,
Radio One 9.9-10.4-11.7.

23. PORTLAND, OR. 2,124,500. Stations 50, Subscribers 54%. Spanish 12%, Black 3%.
1. KKCW Adult Contemporary iHeartMedia. 8.3 8.0 9.8 761,200. Big Santa! #1 share, #1 cume by 217,300.
2. KOPB-F News/Talk Oregon Public Broadcasting 6.0 7.2 7.3 327,200. Non-com holds strong 2nd place.
3. KLTH Classic Hits iHeartMedia. 6.0 6.1 5.8 524,800. Leads Classic Rockers KGON by 1.7 and KFBW by 2.6.
3. KKRZ CHR iHeartMedia. 5.6 6.0 5.8 543,900. Format exclusive.
5. KWJJ-F Country Entercom 5.4 5.4 5.5 422,100. Leads Alpha Country KUPL by 1.4.
6. KRSK Hot AC Entercom 5.6 4.7 5.4 488,100. Leads Alpha Hot A/C KBFF by 2.3.
7. KXJM Rhythmic-CHR iHeartMedia. 5.1 4.7 5.0 432,800. Format exclusive.
8. KUPL Country Alpha Media 6.0 5.0 4.1 385,900. Sliding off the saddle.
8. KGON Classic Rock Entercom 3.9 4.0 4.1 437,900. Inching up & ahead of iHeart Classic Rock KFBW by 0.9.
10. KYCH-F Adult Hits Entercom 4.4 4.5 3.9 457,800. Takes a slide but still leads Alpha AA KINK by 1.6.
11. KXL-F News/Talk Alpha Media 3.9 3.9 3.4 211,000. 2nd of 4 News/Talk formats.
12. KFBW Classic Rock iHeartMedia. 3.7 3.6 3.2 318,100. Moves up but still Classic Rock runner-up.
12. KNRK Modern Rock Entercom 2.8 2.9 3.2 379,400. Picking up. Modern Rock competition is KKRZ-HD2.
14. KBFF Hot AC Alpha Media 3.8 3.4 3.1 429,100. Falling behind in the Hot A/C & A/C 3-way competition.
14. KFIS Contemporary Christian Salem Communications 3.2 3.2 3.1 230,500. Steady and by itself.
16. KRYP Regional Mexican Salem Communications 1.8 2.2 2.9 128,900. Nice gain; only Spanish format listed.
17. KQAC/KQOC/KQHR Classical All Classical Public Media. 2.2 2.6 2.7 172,800. Three signals to grow share.
18. KINK Adult Alternative Alpha Media 3.1 2.5 2.3 280,000. Only market AA slips.
19. KEX Talk iHeartMedia. 1.7 2.3 2.2 157,700. Ahead of Alpha Talk KUFO by 1.6.
20. KFXX Sports Entercom 1.7 1.8 1.4 101,100. Leading 4 sports formats that combine for a 4.0 share.
20. KMHD Jazz Oregon Public Broadcasting 1.6 1.4 1.4 136,600. Nice complement to N/T KOPB.
22. KXTG Sports Alpha Media 1.4 1.6 1.3 122,800. Just 0.1 behind Sports leader, KFXX.
23. KPOJ Sports iHeartMedia. 0.7 0.7 1.0 108,800. 3rd of the 4 Sports formats.
24. KUFO Talk Alpha Media 0.5 0.7 0.8 58,400. Last place talker.
25. KKRZ-HD2 Modern Rock iHeartMedia. 0.4 0.5 0.4 98,800. Only HD listed.
26.KMTT Sports Entercom 0.6 0.4 0.3 25,600. Entercom’s 2nd Sports station; the combo combines for 1.7.
26.KOPB-F Stream News/Talk Oregon Public Broadcasting 0.2 0.2 0.3 21,900. Stream to Oregon Public package.
Swings + 1.8 Xmas A/C KKCW, – 0.9 Country KHRL .
Shares: Over 30 iHeart 31.5-31.9-33.2, Entercom -24.4-23.7-23.8, Alpha 18.7-17.1-15.0, Oregon Public 7.8-8.8-9.0.

24. CHARLOTTE, NC. 2,058,800. Stations 58, Subscribers 39%. Black 22%, Spanish 8%.
1. WSOC-F Country Beasley Media Group 8.3 7.8 7.7 506,000. #1 share, #3 cume leads iHeart Country WKKT by 1.1
2. WRFX Classic Rock iHeartMedia. 6.3 6.6 6.8 427,300. The Fox is the only Classic Rock / Classic Hits in town.
3. WKKT Country iHeartMedia. 6.9 6.6 6.6 466,900. The Country “Kat” is steady.
4. WPEG Urban Contemporary Beasley Media Group 7.2 6.8 6.4 386,200. 1.6 ahead of co-owned Urban A/C WBAV.
4. WKQC Adult Contemporary Beasley Media Group 4.5 4.4 6.4 518,200. Xmas present rings in a 2.0 jump.
6. WLKO Adult Hits iHeartMedia. 6.7 6.4 6.2 522,600. The “Lake” is tough to navigate but sails to #1 cume.
7. WOSF R&B Oldies Radio One 5.0 4.5 5.0 265,400. Respectable showing vs. 4 Urban oriented stations.
8. WBAV-F Urban AC Beasley Media Group 5.6 5.1 4.8 291,100. Getting down.
9. WPZS/WQNC Gospel Radio One 4.7 5.1 4.6 211,600. Lowest of 4 urban genre stations that total a 20.8 share.
10. WLNK Hot AC Greater Media. 4.6 4.6 4.3 390,900. Only market Hot A/C; just a bit off.
11. WHQC CHR iHeartMedia. 4.4 4.3 4.1 479,700. The two CHR’s tie, separated by a cume of just 25,000!
11. WNKS CHR Beasley Media Group 3.7 4.3 4.1 505,100. Combined CHR market share is 8.1.
13. WBT/WBT-FM News/Talk Greater Media. 3.2 3.5 3.5 163,200. Steady as the market’s Top News/Talker.
14. WEND Modern Rock iHeartMedia. 2.7 3.0 3.0 273,700. Steady and exclusive.
15. WFAE/WFHE News/Talk University Radio Foundation, Inc. 2.8 2.4 2.6 138,300. #2 news/talk, 0.9 behind WBT.
16. WFNZ Sports Beasley Media Group 1.2 1.2 1.2 87,000. Beasley owns both sports stations, combining at 1.4.
17. WDAV Classical Davidson College 0.8 1.2 0.9 94,300. Good service, smaller audience.
18. WMIT Christian Blue Ridge Broadcasting Corp. 0.8 0.8 0.6 85,400. The two Christian formats total 0.8.
19. WNSC-F News/Talk South Carolina Educational Television Commission 0.3 0.3 0.2
19. WBCN Sports Beasley Broadcast Group 0.2 0.2 0.2 25,500
19. WLFJ-F Contemporary Christian Radio Training Network, Inc. 0.2 0.2 0.2 44,300
20. WSGE Adult Alternative Gaston College 0.1 0.2 0.1 16,600
Swings: + 2.0 A/C WKQC, – 0.5 Gospel WPZS
Shares: Over 30 Beasley 30.7-29.8-30.8, iHeart 27.0-26.9-26.7, Radio One 9.7-9.6-9.6, Greater Media 7.8-8.1-7.8.

25. PITTSBURGH, PA. 1,990,400. Stations 49, Subscribers 29%. Spanish 12%, Black 9%,
1. WDVE Rock iHeartMedia. 7.4 8.7 8.5 624,900. Top Rock of stations shown; beats Modern Rock WXDX by 4.5.
2. WRRK Adult Hits Steel City Media 6.8 8.0 8.0 633,900. Holds strong. Steel City recently added Kansas City cluster.
3. WWSW-F Classic Hits iHeartMedia. 7.8 7.9 7.8 635,900. Flat Xmas, #1 cume. St.Nick also on non-subscriber WSHH.
4. WKST-F CHR iHeartMedia. 6.7 7.3 6.8 610,600. Only CHR listed.
5. KDKA News/Talk CBS Radio. 6.0 5.6 6.4 269,500. Heritage calls, nice gain. Leads non-com N/T WESA by 3.9.
6. WDSY-F Country CBS Radio. 5.1 5.5 4.9 397,900. Country leader 1.6 above iHeart WPGB.
7. KDKA-F Sports CBS Radio. 6.7 4.4 4.2 301,100. Running circles around iHeart sports WBGG; 3.6 lead.
8. WLTJ Hot AC Steel City Media 4.0 4.6 4.1 428,200. Stays in range; 0.5 lead over CBS Hot A/C WBZZ.
9. WXDX-F Modern Rock iHeartMedia. 3.3 4.1 4.0 415,600. iHeart rocks Three Rivers with combined 12.5 share.
10. WBZZ Hot AC CBS Radio. 4.1 4.3 3.6 522,500. Hot A/C can be challenging.
11. WPGB Country iHeartMedia. 3.1 3.1 3.3 257,300 . Pittsburgh “Bull” solid in short order.
12. WESA News/Talk Essential Public Media 2.8 2.3 2.5 103,500. Good 2nd place News/Talk behind KDKA.
13. WYEP-F Adult Alternative Pittsburgh Community Broadcasting 1.1 0.8 0.9 93,200. Format loner.
14. WBGG Sports iHeartMedia, Inc. 0.6 0.6 0.6 50,500. Last place sports.
Swings: + 0.8 News/Talk KDKA, – 0.7 Hot A/C WBZZ.
Shares: Over 30 iHeart 28.9-31.7-32.0, CBS 21.9-19.8-19.1, Steel City 10.8-12.6-12.1.

26. RIVERSIDE-SAN BERNARDINO, CA. 1,936,100. Stations 33, Subscribers 58%. Spanish 48%, Black 10%.
1. KLYY Spanish Adult Hits Entravision Communications. 9.4 10.4 11.1 481,800. #3 cume, leads 9 Spanish formats.
2. KOLA Classic Hits Anaheim Broadcasting. 5.6 5.7 5.5 601,600. Format Exclusive with #1 cume.
3. KGGI Rhythmic-CHR iHeartMedia. 5.1 5.2 4.2 594,700. Leads Rhythmic-CHR KQIE by 3.5.
3. KLVE Romantica Univision Radio 4.3 4.6 4.2 360,900. Exclusive genre, #2 Spanish format.
5. KRQB Regional Mexican Liberman Broadcasting, Inc. 3.4 3.9 3.7 294,200. Tiny lead over Reg. Mex. KSCA.
6. KSCA Regional Mexican Univision Radio 3.8 3.9 3.6 340,000. 2.2 lead over Regional Mexican KAEH.
7. KFRG Country CBS Radio, Inc. 3.5 3.3 3.3 275,400. Steady lone ranger.
8. KSGN Contemporary Christian Good News Radio 3.0 2.1 2.4 174,900. Off a bit.
9. KQIE Rhythmic-CHR Point Broadcasting Co. 2.4 2.5 2.0 360,900. Format runner-up.
10. KCAL-F Rock Anaheim Broadcasting. 2.0 1.8 1.5 214,200. Slipping on the rock.
11. KCXX Modern Rock All Pro Broadcasting, Inc. 1.5 1.4 1.4 163,800. Only other Rock format; down a hair.
11. KAEH Regional Mexican Casa Media Partners. 1.0 1.5 1.4 142,700. 3rd in the Regional Mexican format
13. KATY-F Adult Contemporary All Pro Broadcasting. 1.4 1.2 1.1 106,800. Rare for only A/C to be so low.
14. KRCD/KRCV Spanish Adult Hits Univision Radio 0.8 0.7 1.0 118,200. #2 Spanish Hits; 10.1 behind KLYY.
15. KSSE Spanish CHR Entravision Communications. 0.7 0.7 0.6 88,600.
17. KVCR News/Talk San Bernardino Community College 0.5 0.7 0.5 37,800. Small non-com leads News/Talk.
17. KKDD Spanish Adult Hits iHeartMedia. 0.2 0.4 0.5 34,700. Distant 3rd in the format.
19. KTNQ Spanish News-Talk Univision Radio 0.0 0.0 0.3 21,300. All 4 area News/Talkers total a 1.1 share.
20. KUOR-F News/Talk Southern California Public Radio 0.2 0.2 0.2 16,600. 3rd in the format.
21. KTDD Sports iHeartMedia. 0.1 0.1 0.1 14,600. Just one sports format at a lowly 0.1.
21. KFNY Talk iHeartMedia. 0.0 0.0 0.1 12,100. A pair of 0.1 shares for iHeart.
23. KXFG Country CBS Radio, Inc. 0.1 0.1 0.0. No show, this go.
Swings: + 0.7 Spanish Adult KLYY, – 1.0 Rhythmic-CHR KGGI.
Shares: Entravision 10.1-11.1-11.7, Univision 8.9-9.2-9.1, Anaheim Broadcast 7.6-7.5-7.0, iHeart 5.4-5.3-4.9.

27. SACRAMENTO, CA. 1,866,100 Stations 25, Subscribers 68%. Spanish 19%, Black 8%.
1. KSEG Classic Rock Entercom 7.3 7.8 8.7 524,500. “Eagle” flies to #1 and a close #2 share. Exclusive format.
2. KFBK/KFBK-FM News/Talk iHeartMedia. 6.9 7.8 7.1 351,300. Dips but holds a 4.1 lead over N/T KXJZ.
3. KDND CHR Entercom 5.6 5.6 6.1 527,000. Hardly the “End” as the market’s only CHR moves up.
4. KYMX Adult Contemporary CBS Radio. 6.5 6.9 5.9 486,100. A reverse Xmas trend: Down, Bad Santa.
5. KRXQ Rock Entercom 5.5 4.7 4.7 348,300 Top Rocker just 0.3 ahead of co-owned Modern Rock KKDO.
6. KKDO Modern Rock Entercom 3.9 3.8 4.4 325,700. Sounds like good cluster co-ordination; see above.
6. KSFM Rhythmic-CHR CBS Radio. 4.3 4.1 4.4 405,500. Solid with 1.4 lead over Rhythmic CHR KHHM.
8. KNCI Country CBS Radio. 3.8 4.0 4.3 319,400. Galloping 1.5 faster vs. KNTY and 2.3 ahead of KBEB.
9. KZZO Hot AC CBS Radio. 4.8 4.5 4.1 491,100. Dropping to just 0.5 over steady Entercom Hot A/C KUDL.
10. KQJK Adult Hits iHeartMedia. 3.0 3.3 3.8 334,400. A happy “Jack” moves up.
11. KUDL Hot AC Entercom 4.2 3.6 3.6 426,900. Holding, for now.
12. KXJZ News/Talk Capital Public Radio. 3.0 3.0 3.0 174,200. Steady non-com is #2 N/T; far behind KFBK.
13. KNTY Country Entravision Communications. 3.2 3.0 2.9 234,800. Don’t cry “Wolf”, yet.
14. KHHM Rhythmic-CHR Entravision Communications. 2.5 2.5 2.8 299,200. Up but 2nd in the format.
15. KHYL Rhythmic AC iHeartMedia. 2.6 2.5 2.6 258,600. Trails A/C entries KYMX, KZZO and KUDL.
16. KXSE Spanish Adult Hits Entravision Communications. 2.3 2.7 2.4 133,500. Top Spanish format.
17. KSTE Talk iHeartMedia. 2.1 2.2 2.3 123,600. 3rd of 4 Talkers.
18. KBEB Country iHeartMedia. 2.5 2.1 2.0 180,700. #3 Country, no “Bull.” Country format totals 9.2.
19. KHTK Sports CBS Radio. 1.5 1.6 1.8 146,300. Narrow lead over KCTC.
20. KCTC Sports Entercom 1.7 2.2 1.7 135,100. Sports formats total just 3.5.
20. KLMG Spanish CHR Lazer Broadcasting Corp. 1.9 1.7 1.7 105,300. Holding.
20. KXPR Classical Capital Public Radio, Inc. 1.6 1.5 1.7 79,500. Add Capital Public N/T for a total 8.8.
23. KRCX-F Regional Mexican Entravision Communications. 1.2 1.2 1.1 98,900. Tied with KGRB.
23. KGRB Regional Mexican Lazer Broadcasting Corp. 0.8 1.2 1.1 74,500. Spanish formats total 6.3.
24. KQEI-F News/Talk KQED, Inc. 0.1 0.1 0.2 20,400. 4th in the format.
25. KSMH Religious Teaching Immaculate Heart Radio 0.1 0.0 0.0. Retreat.
Swings + 0.9 Classic Rock KSEG, – 1.0 A/C KYM
Shares: Entercom 28.2-27.7-29.2, CBS 20.9-21.1-20.5, iHeart 17.1-17.9-17.8, Entravision 9.2-9.4-9.2.

28. SAN ANTONIO, TX. 1,818,600. Stations 46, Subscribers 63%, Spanish 53%, Black.
1. KONO-F Classic Hits Cox Media Group 8.3 8.0 7.3 614,500. Down but still #1 share, #1 cume.
2. KAJA Country iHeartMedia. 6.9 5.8 6.4 568,600. The two Country stations are neck and neck.
3. KCYY Country Cox Media Group 5.5 5.9 6.2 548,200. Further down are Cox & iHeart Classic Countries.
4. KQXT-F Adult Contemporary iHeartMedia. 2.8 3.3 5.7 590,300. Xmas bounce but last year’s was better.
5. KXXM CHR iHeartMedia. 3.9 4.5 5.0 582,000. Ahead of Alpha CHR KTFM by 1.5.
6. WOAI News/Talk iHeartMedia. 4.2 4.6 4.8 263,400. Topping Public N/T KSTX by 1.3 and Alpha KTSA by 3.4.
7. KBBT Rhythmic-CHR Univision Radio 4.6 5.1 4.5 493,900. Close race just ahead of iHeart KZEP by 0.4.
8. KXTN-F Tejano Univision Radio 4.4 4.3 4.4 307,700. Leading 7 Spanish formats.
9. KSMG Hot AC Cox Media Group 4.3 4.4 4.2 536,800. Trailing iHeart A/C KQHT by 1.5.
10. KZEP-F Rhythmic-CHR iHeartMedia. 6.0 5.1 4.1 437,300. More slippage since nice start.
11. KTKX Classic Rock Cox Media Group 3.5 3.7 3.7 368,400. Only two Rockers; co-owned KISS-F, ahead by 0.8.
12. KROM Regional Mexican Univision Radio 4.8 4.8 3.5 213,900. Ahead of KLEY & KSAH in same format.
12. KTFM CHR Alpha Media 3.4 3.5 3.5 452,100. 2nd place CHR follows iHeart KXXM by 1.5.
12. KJXK Adult Hits Alpha Media 2.9 3.2 3.5 453,700. Grows and has the format to itself.
15. KSTX News/Talk Texas Public Radio 3.5 3.1 3.4 133,900. Non-com is behind News/Talk WOAI by 1.4.
16. KISS-F Rock Cox Media Group 3.8 3.5 2.9 354,700. Cox rocks and drops.
17. KGSX Spanish Urban Univision Radio 2.0 2.1 2.1 216,300. Just one in this genre. Total Spanish shares: 12.2.
18. KKYX Classic Country Cox Media Group 1.6 1.9 2.0 127,100. No worries from iHeart 0.1 Classic Country KRPT.
19. KTSA News/Talk Alpha Media 1.6 1.5 1.4 119,200. 3rd News/Talker trails iHeart WOAI and Texas Public KSTX.
20. KZAR Christian CHR/Rock Educational Media Foundation, Inc. 1.4 1.0 1.1 93,100. All alone in the format.
20. KLEY-F Regional Mexican Alpha Media 0.9 1.0 1.1 89,600. #4 of 7 Spanish genres. Add Alpha KSAH a for 1.9.
20. KPAC Classical Texas Public Radio 0.8 0.7 1.1 102,500. Only Classical. Partners with News/Talk KSTX at 4.5.
23. KTKR Sports iHeartMedia. 1.0 1.0 0.8 66,700. Top Sports station at 0.8. 3 more from Alpha & Cox, even lower.
23. KSAH-F Regional Mexican Alpha Media 1.0 0.9 0.8 107,300. 3rd of 3 Regional Mexican formats.
25. KZDC Sports Alpha Media 0.8 0.8 0.7 54,400. 0.1 share behind the format leader.
26. KCOR Spanish News-Talk Univision Radio 0.2 0.2 0.3 18,100.
27. KONO Sports Cox Media Group 0.2 0.2 0.2 19,600. Almost the Sports caboose. Sports shares total 1.7.
28. KRPT Classic Country iHeartMedia. 0.2 0.2 0.1 13,700. Trailing Cox Classic Country KKYX by 1.9.
29. KSAH Spanish Sports Alpha Media 0.2 0.2 0.0. Last place Sports now a no show.
Swings + 2.4 A/C KQXT, – 1.3 Regional Mexican KROM.
Shares: Cox 27.2-27.6-26.5 TIES iHeart 25.0-24.5-26.5, Univision 16.0-16.5-14.8. Alpha 10.8-10.9-11.0.

29. CINCINNATI, OH. 1,760,700. Stations 38, Subscribers 63%. Black 12%, Spanish 2%.
1. WLW Talk iHeartMedia. 11.9 10.9 10.8 459,300. #1 share, #4 cume and a 3.5 share leader of the pack.
2. WUBE-F Country Hubbard Broadcasting. 8.2 7.6 7.3 441,700. Leads the 3 Country formats vs. WNNF and WYGY.
3. WGRR Classic Hits Cumulus Media. 7.4 7.2 6.7 471,500. Format dips, WGRR is exclusive, ties for a 3-way 3rd.
3. WKRQ Hot AC Hubbard Broadcasting. 7.2 6.9 6.7 510,200. #1 Hot A/C up 2.3 on WREW.
3. WRRM Adult Contemporary Cumulus Media. 6.3 5.6 6.7 510,400. Warm Xmas. #1 cume only 200 over WREW.
6. WOFX-F Classic Rock Cumulus Media. 5.6 5.9 5.6 296,500. Follows co-owned Classic Hits WGRR by 1.1.
7. WREW Hot AC Hubbard Broadcasting. 4.0 4.1 4.4 433,600. #2 Hot A/C. The format totals an 11.1 share.
8. WKFS CHR iHeartMedia. 4.5 5.2 4.2 416,300. The only CHR drops.
9. WIZF Urban Radio One 4.2 3.5 3.8 256,300. Soulo Urban besides R&B Oldies WOSL.
10. WEBN Rock iHeartMedia. 4.0 4.0 3.7 328,600. 4 stations with 3 Rock formats combine for a 12.2 market share.
11. WGUC Classical Cincinnati Public Radio 2.7 3.1 3.1 126,800. Nice duo for non-com Cincy Public.
12. WVXU News/Talk Cincinnati Public Radio 2.8 3.1 2.8 139,500. Solo News/Talk, leads Talkers WKRC & WDBZ.
13. WOSL R&B Oldies Radio One 3.1 2.9 2.7 170,300. Slipping.
14. WKRC Talk iHeartMedia. 2.3 2.7 2.4 146,800. Steady.
14. WNNF Country Cumulus Media. 2.7 2.6 2.4 258,100. 2nd of three Country stations.
16. WCKY Sports iHeartMedia. 2.3 2.2 2.3 144,000. Flat and first place Sports format.
17. WYGY Country Hubbard Broadcasting. 1.6 2.2 1.9 168,500. Last place country.
17. WFTK Rock Cumulus Media. 1.7 1.8 1.9 178,300.
19. WEBN-HD2 Modern Rock iHeartMedia. 1.2 1.3 1.0 122,000. HD showing.
20. WSAI Sports iHeartMedia. 0.6 0.6 0.8 89,700
21. WOBO Variety Educational Community Radio. 0.6 0.5 0.5 46,200. Something for everyone.
22. WDBZ Talk Radio One 0.5 0.5 0.4 27,500. Not much to talk about.
22. WNKU/WNKN Adult Alternative Northern Kentucky University 0.4 0.5 0.4 48,100. The only market AA.
24. WMKV Adult Standards Maple Knoll Communities, Inc. 0.1 0.1 0.1 18,500.
Swings + 0.9 A/C WRRM, – 1.0 CHR WKFS.
Shares: Over 30 iHeart 26.8-26.9-32.1, Cumulus 23.7-23.1-23.3, Hubbard 21.0-20.8-20.3,
Radio One 7.8-6.9-6, Cincinnati Public 5.5-6.2-5.9.

30. CLEVELAND, OH. 1,758,800. Stations 36, Subscribers 58%. Black 20%, Spanish 4%
1. WMJI Classic Hits iHeartMedia 9.2 10.2 9.2 550,200. #1 share, #3 cume. Leads Adult Hits & Classic Rock.
2. WHLK Adult Hits iHeartMedia. 9.3 9.0 8.6 567,200. Slides with share, holds #1 cume. High rank for AH.
3. WDOK Adult Contemporary CBS Radio. 5.8 5.7 7.8 562,400. Xmas A/C jumps.
4. WGAR-F Country iHeartMedia. 7.3 7.1 6.8 420,100. Share dips for the only country in the market.
4. WTAM News/Talk iHeartMedia. 6.4 5.6 6.8 299,800. #1 of 3 information stations
6. WZAK Urban AC Radio One 6.8 6.4 6.1 265,000. Stand-alone in the format and edging down.
7. WNCX Classic Rock CBS Radio. 5.9 6.0 6.0 427,700. Steady and leads the 3 Cleveland rock genres.
8. WENZ Urban Radio One 5.7 5.4 5.6 281,100. Steady complement for co-owned WZAK.
9. WQAL Hot AC CBS Radio. 5.0 4.5 5.4 469,100. Just one market Hot A/C and moving up.
10. WMMS Rock iHeartMedia. 5.3 5.6 4.5 309,900. The ol’ “Buzzard” takes a hit.
11. WKRK-F Sports CBS Radio. 3.5 4.0 3.7 250,100. Solo, consistent sports format.
12. WAKS CHR iHeartMedia. 4.1 4.0 3.6 423,100. Not the same dominance of other iHeart CHRs.
13. WCPN News/Talk Ideastream 2.3 2.0 2.3 118,700. Behind News/Talk WTAM by 4.5.
14. WMMS-HD2 Modern Rock iHeartMedia. 1.0 1.5 1.4 122,700. #3 rocker scores on HD.
15. WCLV Classical Cleveland Classical Radio. 1.0 1.3 1.3 68,600. Serious music not big by the lake.
16. WKHR Adult Standards Kenston Local School District 1.4 1.2 1.0 51,500.
17. WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State University 1.0 1.0 0.9 59,000. 5 signals.
17. WCRF-F/WVMS Religious Teaching Moody Bible Institute 1.0 0.9 0.9 78,000.
17. WJMO Gospel Radio One 1.0 0.9 0.9 41,500.
Swings + 2.1 Xmas A/C WDOK, – 1.1 Rock WMMS.
Shares: 40 Share iHeart 42.6-43.0-40.9 tops all PPMs, CBS 20.2-20.-22.9, RadioOne 13.5-11.8-11.7.

31. SALT LAKE CITY, UT. 1,716,200. Stations 50, Subscribers 64%, Spanish 14%, Black 1%.
1. KSFI Soft AC Bonneville / KSL Broadcast. 6.9 6.5 10.4 695,700. Big Xmas Love. #1 share, #1 cume.
2. KSL/KSL-FM News/Talk Bonneville / KSL Broadcast. 9.1 7.5 7.3 404,600. Top News/Talker dips.
3. KBZN Hot AC KLO Broadcasting. 5.7 6.5 5.7 587,500. Leads Hot A/C’s KJMY by 1.7 & KBEE 4.3.
3. KZHT CHR iHeartMedia. 6.0 6.2 5.7 535,900. Over Broadway Media CHR KUDD by 1.6.
3. KODJ Oldies iHeartMedia. 5.9 6.2 5.7 383,600. Leading Bonneville Classic Hits KRSP by 2 full shares.
6. KNRS-F/KNRS Talk iHeartMedia. 5.8 6.0 5.4 181,600. 2nd of 3 larger News/Takers; all dipped, this month.
7. KSOP-F Country KSOP, Inc. 5.7 4.6 4.2 263,600. Leads Cumulus Country KUBL by just 0.4, Broadway KEGA by 2.8.
7. KXRK Modern Rock Broadway Media. 4.1 4.3 4.2 337,900. Best in their bunch; tops Cumulus Mod Rock by 3.0.
9. KUDD/KUDE CHR Broadway Media. 4.5 4.4 4.1 469,300. #2 CHR by 1.6 below KZHT.
10. KJMY Hot AC iHeartMedia. 3.8 4.5 4.0 479,600. 2nd of 3 Hot A/C’s 1.7 under KBZN, 2.6 over KBEE.
11. KUBL-F Country Cumulus Media. 4.1 4.3 3.8 312,900. Close race with KSOP; KEGA in the dust by 2.4.
12. KRSP-F Classic Hits Bonneville / KSL Broadcast. 4.4 4.2 3.7 335,800. Beats iHeart Classic Rock KAAZ by 1.3
13. KUER-F News/Talk University of Utah 2.9 3.1 2.9 127,100. Non-com holds steady #3 of the major N/T’s.
14. KAAZ-F Classic Rock iHeartMedia. 3.0 2.3 2.4 188,800. Trails Classic Hits KRSP and Oldies KODJ.
15. KSQN Adult Contemporary KLO Broadcasting. 0.5 0.5 2.3 163,400. Jumps from holiday cheer.
16. KUUU Rhythmic-CHR Broadway Media. 2.6 2.3 2.2 208,600. Only station in this genre dips, again.
16. KBYU-F Classical Brigham Young University 2.2 2.3 2.2 138,300. Steady, respectable.
18. KBER Rock Cumulus Media. 1.8 2.0 1.8 170,500. A one share over co-owned Modern Rock KHTB.
18. KYMV Adult Hits Broadway Media. 1.3 1.3 1.8 161,400. Moves up to lead Adult Hits KENZ by 0.4.
20. KENZ Adult Hits Cumulus Media, Inc. 1.4 1.8 1.4 202,100. See above; KENZ & WYMV have smaller signals.
20. KBEE Hot AC Cumulus Media. 1.5 1.6 1.4 280,100. 3rd in a 3-way Hot A/C race.
20. KEGA Country Broadway Media LS, LLC 1.7 1.5 1.4 171,600. Ditto.
23. KHTB Modern Rock Cumulus Media. 1.1 1.3 1.2 166,800. Bottom of the Rock.
23. KRCL Variety Listeners Community Radio 0.8 1.2 1.2 66,700.
25. KZNS/KOVO Sports Larry H. Miller Communications. 1.4 1.5 1.1 92,400. Leads 3 Sports formats.
26. KZNS-F Sports Larry H. Miller Communications. 0.5 0.7 0.7 50,700. Miller Sports combo totals 1.8.
27. KSOP Classic Country KSOP, Inc. 0.5 0.5 0.6 20,000.
28. KFNZ Sports Cumulus Media. 0.4 0.3 0.3 37,800.
28. KKAT Talk Cumulus Media. 0.3 0.3 0.3 18,800. 4th of the 5 total in News/Talk.
30. KLO Talk KLO Broadcasting Co. 0.3 0.2 0.2 19,200. Last word.
30. KJMY-HD2 Country iHeartMedia, Inc. 0.2 0.2 0.2 36,800. The good news, it’s HD.
Swings: + 3.9 Xmas Soft A/C KSFI, – 0.8 Hot A/C KBZN.
Shares: iHeart 24.5-25.2-23.4, Bonneville 20.4-18.2-21.4, Broadway Media 14.2-13.8-13.7,
Cumulus 10.3-11.6-10.2, KLO Broadcasting 6.5-7.2-8.2.

32. LAS VEGAS, NV. 1,682,100. Stations 45, Subscribers 69%, Spanish 28%, Black 11%,
1. KSNE-F Adult Contemporary iHeartMedia. 6.0 7.4 9.3 508,200. “Sunny” Xmas Jackpot, #1 share, #1 cume.
2. KMXB Hot AC CBS Radio. 7.3 6.9 7.5 483,900. Nice showing; only format competition KVGQ at a 1.0.
3. KLUC-F Rhythmic-CHR CBS Radio. 5.8 6.6 6.4 474,100. Two way battle with KVEG trailing by 2.1.
4. KOAS Rhythmic Oldies Beasley Media Group 5.4 5.4 5.6 316,900. Moving on up!
5. KWID Spanish Classic Hits Lotus Communications Corp. 6.5 5.5 4.9 193,300. Moving down.
5. KXPT Classic Rock Lotus Communications Corp. 4.3 4.3 4.9 280,500. 0.8 over Beasley’s Classic Hits KKLZ.
7. KVEG Rhythmic-CHR Kemp Broadcasting. 3.8 3.4 4.3 352,200. Nice showing; 2nd in the format.
8. KKLZ Classic Hits Beasley Media Group 5.0 5.2 4.1 307,200. Slipping.
9. KXTE Modern Rock CBS Radio. 4.4 4.9 3.6 243,200. Only market Modern Rocker is the big dipper.
10 KCYE Country Beasley Media Group 3.4 3.6 3.5 178,200. Steady and a 0.9 ahead of iHeart Country KWNR.
11. KISF Regional Mexican Univision Radio 3.6 3.1 3.4 198,300. 2nd of 7 Spanish format genres.
12. KSOS Contemporary Christian Faith Communications Corp. 3.9 3.7 3.2 152,200. Rough in gambling country.
12. KRGT Spanish Urban Univision Radio 3.3 3.4 3.2 218,600. Steady.
14. KOMP Rock Lotus Communications Corp. 2.6 2.6 2.9 238,300. Inching up but still 3rd Rocker of 3.
15. KXNT-F/KXNT News/Talk CBS Radio. 3.8 3.6 2.7 129,800. Slips but retains N/T lead over KNPR and WDWN.
15. KVGS Adult Hits Beasley Media Group 2.5 2.4 2.7 253,500. Market format exclusive.
15. KPLV CHR iHeartMedia. 2.4 2.4 2.7 339,500. Low show for the only CHR.
18.KWNR Country iHeartMedia. 2.3 2.4 2.4 176,900. Steady second Country.
19. KQRT Regional Mexican Entravision Communications. 1.9 2.2 2.1 163,400. Totals 3.0 with co-owned KRRN.
20. KCNV Classical Nevada Public Radio. 1.3 1.1 1.6 68,800. Calm in the middle of Vegas storm.
21. KWWN Sports Lotus Communications Corp. 1.6 1.8 1.5 89,000. There are 5 Sports formats and this is #1.
22. KNPR News/Talk Nevada Public Radio Corp. 1.6 1.3 1.4 62,800. Behind CBS KNXT by 1.3.
22. KCEP Urban Contemporary Equal Opportunity of Clark County 1.6 1.5 1.3 104,600. The Soul Urban.
24. KVGQ Hot AC Kemp Broadcasting. 0.8 0.9 1.0 105,600. A 6.5 share behind CBS KMXB.
25. KRRN Regional Mexican Entravision Communications. 0.9 1.1 0.9 93,100. Complements KQRT, totals 3.0.
26. KENO Spanish Sports Lotus Communications Corp. 0.6 0.6 0.5 26,800. Only Spanish of 5 Sports formats.
27. KUNV Jazz University of Nevada 0.9 0.8 0.4 52,600. Dropping.
27. KDWN Talk Beasley Media Group 0.4 0.5 0.4 39,700. 4th Anglo News/Talker.
27. KBAD Sports Lotus Communications Corp. 0.4 0.4 0.4 43,200
30. KXST Sports CBS Radio. 0.1 0.2 0.2 12,600.
30. KLSQ Spanish News-Talk Univision Radio 0.0 0.0 0.2 12,600.
32. KMZQ Sports Kemp Broadcasting. 0.1 0.1 0.1 11,600.
Swings +1.9 Xmas A/C KSNE, -1.3 Modern Rock KXTE.
Shares: CBS 21.4-22.2-20.2, Beasley Media 16.7-17.1-16.3, Lotus 16.7-15.2-14.6, iHeart 10.7-12.2-14.4.

Takeaways:
* R & B Oldies, Classic Hip Hop, Urban A/C see potential.
* Boomers are Valuable and Love Radio; which format will monetize?
* Why do big companies with good signals tolerate some tiny shares?
* FM, AM, HD, and all other channels must serve up great content.

Broadcast Connector Clark Smidt applies fresh focus to add bottom line results. 978 470-2120, Andover, MA. clarkfsmidt@gmail.com www.broadcastideas.com @ClarkSmidt.