MESA, ARIZ. — Arizona State University has emerged as a key higher learning institution for those who seek a degree without having to attend its campuses across the Grand Canyon State.
The Tempe-based school’s marketing efforts largely include radio, and a new recruitment push has led ASU to increase the number of spots it has placed on AMs and FMs tracked by Media Monitors.
The spot increase puts ASU at No. 9 in the Spot Ten Radio report for the week ending Feb. 18.
It’s a sign of confidence for the university in radio — and could provide a strong case study for other schools to use local and national spot radio for bringing more attention to their options for undergraduate and graduate-level students.
Data compiled by the University of Georgia’s Terry College of Business for a 2017 report on multicultural audiences show that education is one of the top “lower spend” categories among this group of consumers, compared to the total market.
Increased marketing could build this category’s strength among Hispanics, Blacks and Asians.
Meanwhile, it was a good week for apparel retailers, as both JCPenney and Macy’s appear in the latest Spot Ten.