It’s known across the radio industry for its compliance and content distribution software that provides stations products designed to reach total ad accountability.
Now, it is joining a portfolio of media companies including vCreative and Counterpoint Software.
In an announcement released Tuesday (1/25), Banyan Software Inc. revealed that it has purchased Mr. Master Inc.
Terms of the deal, including the price, were not disclosed.
However, Banyan notes that it “employs a decentralized management philosophy, allowing Mr. Master to operate independently and continue the successful practices that led to Banyan’s acquisition interest.”
Mr. Master products include Automation Import Manager (AIM) software, which processes more than 1 million spots each week in addition to short and long-form programming for the radio industry.
“The Mr. Master team has deep, network radio software expertise and has spent over two
decades developing market leading products that serve the unique needs of its long-standing customers,” said David Berkal, CEO of Banyan Software. “We are excited to welcome Mr. Master into the Banyan family of companies and look forward to supporting the company’s future growth in the coming years.”
Mr. Master was founded by President Stu Jacobs. He commented, “We have a great team and product that radio has embraced as its go-to traffic and production workflow solution and partnering with Banyan marks an exciting new chapter in our journey.”
Jacobs is remaining in his role as CEO and will work alongside Banyan.
Mr. Master’s client roster includes iHeartMedia, Cumulus Media, Townsquare Media, Audacy Inc. and Cox Media Group.