MRC Creates a ‘Data Quality Subcommittee’


The Board of Directors of Media Ratings Council, Inc., the independent watchdog devoted to insuring the accuracy of audience measurement services, has agreed to create a subcommittee focused on the organization’s efforts to assess and promote the quality of data sources.

Introducing the MRC Data Quality Subcommittee, which will formally commence its activities “in the coming months.”

The board will determine where this subcommittee will sit within the existing organizational structure of MRC later in 2021.

The news was publicly disseminated some eight days following the MRC’s annual Board of Directors meeting. At the event, the following members of the Board were appointed to serve on MRC’s Executive Committee for the 2021-22 term:

Board of Directors Chair:                         Dale Coons, Campbell Ewald

Board Chair, ex officio:                            Matt Ross, NBCUniversal Owned Television Stations

Print Committee Chair:                            Rob Frydlewicz, Carat USA

International Committee Chair:                Atin Kulkarni, PepsiCo

Radio Committee Chair:                           Annette Malave, Radio Advertising Bureau

Out of Home Committee Chair:               Andy Sriubas, OUTFRONT Media

Television Committee Chair:                    Kevin Stuart, Hearst Television

Digital Committee Chair:                         Eric Warburton, Horizon Media

The departing members of the 2019-20 MRC Executive Committee include Board Chair ex officio Joanne Church, Radio Research Consortium; Digital Committee Chair Nathalie Bordes, CBS Interactive; Radio Committee Chair Dan McDonald, National Association of Broadcasters; International Committee Chair John Montgomery, GroupM; Television Committee Chair Beth Rockwood, Warner Media; and Print Committee Chair Maria Sacchetti, Initiative.

Matt Ross, who was the 2019-20 MRC Board of Directors Chair, and Dale Coons, the Out of Home Committee Chair for 2019-20, will continue to serve on the 2021-22 MRC Executive Committee in the new roles noted above.