MRC Update: No Accredited Services Heading Into Upfronts

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LONG ISLAND CITY, N.Y. — Was it something NBCUniversal shared on Tuesday at its One22 presentation, which effectively declared that it would be shunning Nielsen as the Hester Prynne of the data measurement world?


The Media Rating Council on Thursday provided an update on the current statuses of the Linear and Connected TV measurement services that are currently engaged in the MRC’s accreditation process.

The big takeaway: MRC confirms there are no accredited services heading into the Upfronts.

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