MSI, MSN Forge Strategic Partnership


The Media Sales Institute (MSI) has entered into a strategic alliance with Media Staffing Network (MSN). The arrangement brings MSN’s media recruiter’s expertise to the MSI curriculum at the 2021 NABOB MSI.

The event is scheduled for October 25-November 24, at the Atlanta University Center (AUC) and hosted by Morehouse College.

“This new partnership will allow our candidates to gain a better insight into how to research prospective employers and create an effective personal marketing presentation,” said MSI Developer Jeffrey P. Myers. “Additionally, our alliance includes incorporating MSN’s expertise in the first Media Sales & Operations Department (MSD) collegiate curriculum in the country, which is being developed at the AUC and housed at Clark Atlanta University (CAU), starting in 2022.”

MSN CEO and founder Laurie Kahn (pictured) added, “With our tutelage, we can better prepare the MSI graduates to address the position for which they are applying. Sadly, many colleges and universities are not as up to date on what a recent graduate should include on their resumes. Nor do they teach their students how to best stand out and showcase their value when they have little to no work experience.”

The MSI curriculum was developed in 1999 by Personal Selling Principles (PSP), a media management and sales marketing company, and is designed to properly expose and prepare talented individuals for a career in media sales. Since 2006, PSP has partnered with the National Association of Black Owned Broadcasters (NABOB) to host the MSI Program at various colleges and universities.

The 10-day “intense” curriculum addresses the ever-evolving media sales process and concludes with sponsoring companies interviewing the candidates for open sales and operations positions.