mun2, the bilingual network for young Latinos, announced its partnership with Ford, T-Mobile USA, Subway and Kraft Foods for the all-new television show, “Los Twiins.” The multi-platform series goes inside the fast growing world of regional Mexican music and the team producing its biggest artists and hits, Mexican-American twin brothers, Adolfo and Omar Valenzuela. Los Twiins kicked off production last month in LA and premieres Saturday April 3rd at 3pm ET/PT.
“We are thrilled to partner with Ford, T-Mobile, Subway and Kraft on an innovative production that engages viewers both on the network and on our digital platform,” says Jacqueline Hernandez, COO, Telemundo. “Clients are looking for ‘360’ partnerships and Los Twiins is a perfect example of how mun2 is uniquely positioned to market to the fastest growing segment of the US, the young, uniquely American US Latino.”
Featured artists include Snoop Dogg, Cypress Hill, Graciela Beltran, Wil-Dog (Ozomatli), Rogelio Martinez, El Kommander, Los Buitres, and Bu K nas.
The interactive product integration initiative provides Ford with exposure for its 2011 Ford Fiesta to be driven by the twin producers’ friend, Oscar and integrated in the series’ storylines.
T- Mobile will receive on-air placements as a part of the partnership. Viewers will be driven to holamun2.com to interact with their favorite characters from the series. The integrations will also feature scenes with characters using their T-Mobile devices.
Creative with Subway offers on-air activation including a Subway in-store visit by Oscar who is featured in the series as the up and coming music protégé determined to maintain his health and figure, as well as a special Subway delivery during a meeting between the twin producers and clients.
Additionally, Kraft product integration will feature Kraft Ritz crackers as snacks provided for business meetings in two episodes.
Partnerships featured in the 13 episode series will include 360 circle engagement with holamun2.com, and use of the newly launched mun2 mobile platform. The website will also offer full episodes of the series and exclusive “Los Twiins” footage.
