MySpace, FIC, sign multi-territory ad partnership


Fox International Channels (FIC) will manage local advertising, marketing, and promotion across a number of territories. MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active through the partnership.
“The new partnership with FIC allows MySpace to reduce operational costs and better leverage our local knowledge and relationships,” said Owen Van Natta, Chief Executive Officer of MySpace. “This initiative, which is the first result of our international operational review, will allow MySpace to continue serving the needs of our users, partners and advertisers across some of our fastest growing territories.”

Starting this week, FIC – which operates 170 linear and non-linear television services, their respective websites and an international online advertising business – will manage marketing and ad sales for MySpace in Argentina, Brazil, Spain, Italy, Poland, Mexico, and Turkey, effectively expanding the local reach of MySpace with advertisers in these territories.