A London-based tech company attracted much attention April 9 at the NAB Show in Las Vegas for an accomplishment many in the broadcast technology arena are still chatting about.
Red Bee Media reached what it is calling “a record low latency” on its live OTT feed.
The feed was created with a live camera transmitting from the NAB trade show floor to their European cloud via the open internet, exploiting the open standard SRT transport protocol. The Red Bee Media Channel Store then processed the live signal for distribution and pushed back to origin and across the Content Delivery Network (CDN) back to Las Vegas utilizing the open standard Chunked CMAF.
Having showcased latency at around 10 seconds on April 8, the OTT team brought it down to as low as 3.5 seconds on April 9.
“This is a true milestone for Red Bee Media and our Managed OTT Services offering,” said Steve Russell, Head of OTT and Media Management at Red Bee Media. “We are very proud to have achieved latency this low, using only open standard technology and it really shows the strength of our team and our offering. We can now deliver video to OTT faster than traditional television. We are determined to drive OTT as a premium viewing experience.”
The Red Bee Media Managed OTT Services is built on a cloud-based technology and utilizes open standards wherever possible. It supports a wide array of use cases, including live events, linear channels, catch-up and video-on-demand with a full range of monetization options and in-depth audience insights.
In the effort of decreasing latency for their live OTT feed, Red Bee Media has worked with Haivision and Anevia.