NAB, COLTAM want more accurate local TV numbers from Nielsen

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NAB / National Association of BroadcastersThe NAB, with the support of the Committee on Local Television Audience Measurement (COLTAM), passed an important resolution regarding Nielsen’s local television measurement methods. The resolution passed with unanimous support during the 2/5 NAB Board of Directors regularly-scheduled winter board meeting in DC. The resolution reads as follows:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.