WASHINGTON, D.C. – The NAB has officially launched a new digital campaign highlighting stories of local broadcasters through first-person accounts.
The “Voices From the Field” campaign, part of NAB’s “We Are Broadcasters” initiative, is designed to spotlight how broadcasters are using their expertise, experience and dedication to local broadcasting to serve their audiences and “uplift” their communities.
Using first-person storytelling features such as podcasts, video interviews and Q&A dialogue, “Voices From the Field” seeks to provide a platform for subjects to describe why they became broadcasters, what makes them passionate about their career and what they love most about being a local broadcaster.
The campaign, the NAB says, will focus on local reporters, on-air radio talent, photojournalists, broadcast engineers, producers and editors to highlight the people responsible for delivering news, weather, emergency information and public affairs programming to local communities.
“Every day, thousands of local broadcasters work tirelessly on-air, online and behind the scenes to deliver invaluable service to their communities,” NAB President/CEO Gordon Smith said. “This campaign will celebrate the real people who are providing vital information from the front lines to keep Americans safe, informed and engaged, even when they themselves are in harm’s way.”
The first “Voices from the Field” story focuses on Shomari Stone, the distinguished general assignment reporter at NBC O&O WRC-4 in Washington, D.C.
In the report, Stone shares the moment he knew he wanted to be a broadcaster, his insights into how he views his role as a journalist and his experiences covering the January 6 attack on the U.S. Capitol Building.
New “Voices from the Field” segments will be regularly available at WeAreBroadcasters.com.