Citizens pulling into local gas stations for a fill-up will also get filled in on the DTV transition. The project is a collaboration between NAB and out-of-home video provider PumpTop TV. TV screen-equipped gasoline pumps in New York, Los Angeles, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Boston, Houston, Phoenix, Sacramento and San Diego will be showing an NAB spot on the DTV transition; it will also be available in Spanish at selected stations. “PumpTop TV reaches TV viewers out of the home and on the go, so our network is a perfect complement to NAB’s media efforts for this important campaign,” said Paul Schmidt, vice president of sales for PumpTop TV.
The service gets says it reaches most gasoline consumers three times every two weeks, and has them as captive audience for about six minutes on average. The NAB-produced creative will be accessible on 6.5K screens at 720 different stations.