While much of the U.S. is “reopening” from COVID-19 restrictions designed to stem the spread of the virus, large gatherings are still off limits — especially in hard-hit New York.
As such, having an event at the Javits Convention Center in late October appeared until now to be highly unlikely.
On Tuesday (6/9), the National Association of Broadcasters officially scrubbed it — and is “transitioning” the two-day conference and expo to a new digital event.
In an “update” distributed by the NAB, EVP/Conventions and Business Operations Chris Brown explained the move is done for the health and safety of attendees and “extensive surveying of our show community and consultation with state and local officials in New York, as well as the Javits Convention Center.”
Instead, the event — originally scheduled for October 21-22 — will be converted into what Brown calls a digital experience designed to provide “a valuable forum for the industry to restart, refocus and reengage.”
Brown added, “We are developing a robust platform for exhibitors to share product information, provide demonstrations and make announcements. Additionally, the online event will provide premium educational content and unique opportunities for the community to network virtually.”
Additional details on the digital event will be released in the coming weeks and months.