NAB Show Tech Update: AccuWeather Debuts Digital Content Program


LAS VEGAS — AccuWeather has pulled back the curtain on its “AccuWeather Digital Content Partner Program,” providing exclusive, interactive digital content to participating partners.

The new program provides unique content to support partners as a leading source in providing breaking news and weather content from AccuWeather’s library of interactive severe weather videos and explanations of weather events to its AccuWeather Ready preparedness tools and tips.

In return, participating partners share their digital content through AccuWeather’s cross-platform reach.

AccuWeather launched a 360-degree extreme weather video series to document weather events including tornadoes, hurricanes and blizzards. “These videos give viewers a unique, immersive perspective on weather events that are interesting, engaging, and educational,” the company notes. “This advancement not only allows viewers to see the storm up close, but puts them right in the middle of it.”

As one example, AccuWeather Extreme Meteorologist Reed Timmer captured 360-degree video of a level 2 tornado in Wray, Colo. Timmer was able to record the event and gained worldwide attention that has since garnered over 20 million viral views.

The program also works in conjunction with AccuWeather’s Audience Building Partnership, where stations can substantially grow viewership and build ratings, receiving weather alerts, news, and updates.

AccuWeather is exhibiting at the 2017 NAB Show in Booth #SL6816.