NASCAR and the Alliance to Save Energy have teamed up in a number of ways to "drive forward" the Alliance’s Drive $marter Challenge campaign designed to save drivers hundreds of dollars on gasoline and reduce greenhouse gas emissions.
Alliance Drive $marter Challenge car care tips will be featured on NASCAR’s reality television show NASCAR Angels, which enters its third season airing on 200 broadcast TV stations around the country. In addition, the "NASCAR Performance Live" weekly radio show (Wednesday 7-8 p.m. ET) which airs in 150 markets nationally and on Sirius Satellite Radio, is featuring humorous Alliance campaign PSAs — Honey I’m Home and Baby Talk.
The PSAs provide driving and vehicle maintenance tips and direct radio listeners to the Drive $marter Challenge website (www.drivesmarterchallenge.org) for more tips to cut gas costs and improve the environment.
The campaign also features seven podcasts by Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series. They are downloadable from a number of podcast websites and will air as PSAs on
"NASCAR Performance Live." Exxon Mobil’s Mobil 1 is the Official Motor Oil of NASCAR.
