The National Crowdfunding Association (NLCFA) and Equity Advertising Ventures, a San Diego-based marketing firm, will create enhanced campaigns in support of the NLCFA, its membership, and the crowdfunding industry as a whole. Crowdfunding lets anyone be an investor in a company without it being public. The engagement will provide customized product and service offerings to all new and existing members of the NLCFA.
The multi-platform AOR partnership will include marketing and communications engagements, equity advertising campaigns, public/media relations and social media programs, digital assets, and media buying services. Additionally, Equity Advertising Ventures will assist with sales and marketing of strategic partnerships and organizational alliances.
Equity crowdfunding, the latest way of financing businesses in the U.S., arose from part of the JOBS Act signed into law by President Obama on 4/5. That Act allows small and start-up businesses to raise up to $1 million per year by issuing equity or debt securities to many small investors through an online portal. Equity crowdfunding adds the investment element to what is an already successful donation model, popularized by online portals such as Kickstarter.