Through its Internet media platforms, National Lampoon has become a key partner for major entertainment category advertisers seeking to reach its core young adult audience. From July 2006 to July 2007 the National Lampoon Humor Network has increased its advertising revenue by more than 90%, with most of the increase coming from the entertainment sector.
Most recently G4 and E! Entertainment joined such category leaders as NBC, Fox, Lionsgate, Sony Pictures and Warner Brothers Home Video in turning to National Lampoon’s online media properties as perfect vehicles to reach young adult men.
Over the past two years, National Lampoon has extended its position as the dominant comedy brand in the online world when reaching 18-34 year old males with a 95% brand recognition rate in the college market. The National Lampoon Humor Network, the cornerstone of which is NationalLampoon.com, is the number one humor destination on the web, as ranked by ComScore, attracting just under 6 million unique visitors in July 2007 along with its 55 partner sites.
The July campaign for G4’s new series Code Monkeys illustrates the versatility of NationalLampoon.com, featuring additional editorial exposure with customized links leading to the Code Monkeys website in addition to traditional ad-buys on the National Lampoon Humor Network. National Lampoon also created high-profile road blocks and featured tune-in spots along with endorsements from TogaTV personalities.