The State Of TV Ad Sales: Not What You May Think


MIAMI BEACH, FLA. — Does the future look rosier for cable TV networks than we think?  What about the sales health of broadcast TV?

Those questions were the focal point of a lively Wednesday NATPE Miami panel that saw a top Discovery Communications exec proclaim the $100 per month cable bill is more common than not.

Please Login to view this premium content. (Not a member? Join Today!)