The Los Angeles Lakers won Game Six of the NBA Finals, producing a 3-3 series tie with the Boston Celtics. That’s the best possible outcome for ABC, which gets to maximize its ratings and ad sales with the deciding Game Seven due to air Thursday evening in primetime.
The deciding game to be played in LA will air live Thursday at 9:00 pm ET. As with the first six games, ABC is expected to dominate ratings for the evening. No doubt WABC-TV LA and WCVB-TV Boston will be even more dominant in their local markets with the game to decide the NBA Champion.
The first three games of the NBA finals propelled ABC to a ratings victory for the past week. With four games this week, including the decisive Game Seven, ABC is pretty much a lock to repeat that victory.