NBC 5, Vehix strike website deal


KXAS-TV Dallas and Vehix, the multi-platform digital automotive network, announced an agreement that will improve the car-buying experience for local consumers and allow local auto dealers to reap the benefits of broadcast and online advertising campaigns.

This is the first local broadcast affiliate partnership for Vehix, which kicked 5/28. Local auto dealers associated with Vehix will have traffic driven to their dealerships through various promotions and sponsorships for Vehix on NBC5, including on-air promotions during key time periods. On the station’s website, nbc5i.com, the Vehix logo will appear on the home page, as well as on the traffic, news, sports and health pages.

Numerous auto dealers in the Dallas/Fort Worth area are featured by Vehix.

As part of the newly formed partnership, anyone clicking on the Vehix logo will be directed from nbc5i.com to the co-branded NBC5/Vehix new and used car-buying website and can browse available autos from local Dallas/Fort Worth dealerships. That site will include pricing, rebates and specifications, information on automobiles and trucks as well as expert and user reviews.