The giveaway promo for premiere week as NBC and Nissan have expanded their partnership in launching "Heroes" with a multi-platform, interactive promotion that will encompass all five nights of NBC’s premiere week beginning 9/24. Each night (M-F, Sept. 24-28), NBC will be giving away a 2008 collector’s edition Nissan Rogue SL signed by "Heroes" creator Tim Kring.
Starting in the 8 p.m. hour, NBC will air a custom snipe alerting viewers of their chance to win the car as it "drives" across the screen. During the 9 p.m. hour, viewers will watch for a pod buster promo spot which introduces a trivia question about the show they are watching-"Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday). Viewers will be instructed to go online to nbc.com/nissan to answer the question and enter to win the car.
The Rogue giveaway will also be promoted in TV spots and in print and radio advertising. Each pod buster trivia question will be immediately followed by a Nissan commercial. In addition, Nissan is sponsoring the season premiere of "Heroes," (Monday, September 24, 9-10 p.m. ET), with limited commercial interruption. The Rogue will be featured in the premiere episode.