NBC average Wednesday; ‘Jay Leno’ kicks up in rank, #2


At 8 p.m. ET, “Mercy” averaged a 1.6/5 in adults 18-49 and 6.3 million viewers overall.  “Mercy” delivered its top 18-49 and total-viewer results since January 6.

At 9 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” averaged a 0.9/2 in adults 18-49 and 4.1 million viewers overall in a time period that included original competition from Fox’s “American Idol,” CBS’s “Criminal Minds” and ABC’s “Modern Family” and “Cougar Town.”

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/3 in adults 18-49; a 1.4/4 in adults 25-54 and 4.2 million viewers overall.  Last night’s time-period competition included CBS’s “CSI: NY” and ABC’s “Ugly Betty.”  “Jay Leno” built on its adult 18-49 lead-in by 33 percent. 

In the time period, “The Jay Leno Show” ranked #2 among the major networks in total viewers and all key adult-male demographics.
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” are: in adults 18-49, 1.2 vs. 1.4; adults 25-54, 1.4 vs. 1.8; and total viewers, 4.2 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.2 vs. 2.2; in adults 25-54, 1.4 vs. 2.7; and in total viewers, 4.2 million vs. 6.9 million.

In Late-Night Local People Meters Wednesday night:
Conan O’Brien (0.8/4 in 18-49 in local people meters with an encore telecast) trailed CBS’s first-run LATE SHOW (1.1/5) in Nielsen’s 25 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters ) trailed CBS’s LATE LATE SHOW (0.6/4 with an encore telecast). 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.”

(source: information provided by NBC)