At 10 p.m. ET, “Chicago Fire” (1.6/4 in adults 18-49, 5.6
million viewers overall) retained 94 percent of its lead-in from
“SVU.” From its first half-hour to its second, “Chicago Fire” grew by
7 percent in 18-49 rating and 2 percent in total viewers (5.7 million vs. 5.6 million).
* “Chicago Fire” is the first 10 p.m. drama this week to generate
a half-hour to half-hour gain in 18-49 or total viewers.
* At 9 p.m. ET, “Law & Order: Special Victims Unit” (1.7/5 in
adults 18-49, 6.1 million viewers overall) retained 89 percent of the
1.9 rating for last week’s 300th episode. Last night’s “SVU” built on
its lead-in by 31 percent in 18-49 rating and by 67 percent in total
viewers. From its first half-hour to its second, “SVU” grew by 13
percent in 18-49 rating (to a 1.8 from a 1.6) and 15 percent in total
viewers (6.5 million vs. 5.6 million). “SVU” topped NBC’s time-period
average last season by 70 percent in 18-49 rating (with a 1.7 vs. a
1.0) and by 24 percent or 1.2 million persons in total viewers (6.052
million vs. 4.868 million) in a highly competitive time period versus
ABC’s “Modern Family” and “Suburgatory,” CBS’s “Criminal Minds” and
Fox’s “X Factor.”
* Keep in mind that last season, “Law & Order: SVU” originals
added an average of 47 percent to these next-day “live plus same day”
ratings in 18-49 when Nielsen reported “live plus seven day” results.
* From 8-8:30 p.m. ET, a special Wednesday telecast of “30 Rock”
(1.1/4 in 18-49, 3.4 million viewers overall) retained 92 percent of
the show’s Thursday 18-49 ratings of the prior two weeks and delivered
it biggest overall audience since October 11, despite the move to
Wednesday to face last night’s Halloween distractions.
* From 8:30-9 p.m. ET, “Guys With Kids” (1.3/4 in 18-49, 3.6
million viewers overall) built on its 18-49 lead-in by 18 percent.
The increase gives “Guys With Kids” a build on lead-in with each of
its six telecasts to date in this time period. The only other 8:30
comedy on ABC, CBS, NBC or Fox this season to build on its 18-49
lead-in even once is NBC’s “Up All Night.” “Guys With Kids” retained
93 percent of its 18-49 rating of each of the prior three weeks,
despite last night’s Halloween distractions.
NOTE: All ratings are “live plus same day” from Nielsen Media Research
unless otherwise indicated.
