NBC: “Chicago Fire” up half-hour to half-hour


NBCAt 10 p.m. ET, “Chicago Fire” (1.6/4 in adults 18-49, 5.6

million viewers overall) retained 94 percent of its lead-in from

“SVU.”  From its first half-hour to its second, “Chicago Fire” grew by

7 percent in 18-49 rating and 2 percent in total viewers (5.7 million vs. 5.6 million).

*           “Chicago Fire” is the first 10 p.m. drama this week to generate

a half-hour to half-hour gain in 18-49 or total viewers.

*           At 9 p.m. ET, “Law & Order: Special Victims Unit” (1.7/5 in

adults 18-49, 6.1 million viewers overall) retained 89 percent of the

1.9 rating for last week’s 300th episode.  Last night’s “SVU” built on

its lead-in by 31 percent in 18-49 rating and by 67 percent in total

viewers.  From its first half-hour to its second, “SVU” grew by 13

percent in 18-49 rating (to a 1.8 from a 1.6) and 15 percent in total

viewers (6.5 million vs. 5.6 million).  “SVU” topped NBC’s time-period

average last season by 70 percent in 18-49 rating (with a 1.7 vs. a

1.0) and by 24 percent or 1.2 million persons in total viewers (6.052

million vs. 4.868 million) in a highly competitive time period versus

ABC’s “Modern Family” and “Suburgatory,” CBS’s “Criminal Minds” and

Fox’s “X Factor.”

*           Keep in mind that last season, “Law & Order: SVU” originals

added an average of 47 percent to these next-day “live plus same day”

ratings in 18-49 when Nielsen reported “live plus seven day” results.

*           From 8-8:30 p.m. ET, a special Wednesday telecast of “30 Rock”

(1.1/4 in 18-49, 3.4 million viewers overall) retained 92 percent of

the show’s Thursday 18-49 ratings of the prior two weeks and delivered

it biggest overall audience since October 11, despite the move to

Wednesday to face last night’s Halloween distractions.

*           From 8:30-9 p.m. ET, “Guys With Kids” (1.3/4 in 18-49, 3.6

million viewers overall) built on its 18-49 lead-in by 18 percent.

The increase gives “Guys With Kids” a build on lead-in with each of

its six telecasts to date in this time period.  The only other 8:30

comedy on ABC, CBS, NBC or Fox this season to build on its 18-49

lead-in even once is NBC’s “Up All  Night.”  “Guys With Kids” retained

93 percent of its 18-49 rating of each of the prior three weeks,

despite last night’s Halloween distractions.

NOTE: All ratings are “live plus same day” from Nielsen Media Research

unless otherwise indicated.