NBC Friday; 'Dateline NBC' delivered high levels of viewership


At 8 p.m. ET, an encore telecast of “Who Do You Think You Are” averaged a 0.6/2 in 18-49 and 2.6 million viewers overall.

From 9-11 p.m. ET, “Dateline NBC” delivered a 1.0/4 in adults 18-49 and 4.4 million viewers overall.  “Dateline” is currently reporting its highest overall viewership for a Friday edition in three weeks.  From its first half-hour to its fourth, “Dateline” increased its 18-49 rating by 33 percent (to a 1.2 from a 0.9) and its overall viewership by 36 percent or 1.3 million viewers overall (to 5.0 million from 3.7 million).
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)