NBC: “Grimm” matches ABC-CBS dramas combined

On Friday, at 8 p.m. ET, an encore telecast of “America’s Got Talent” averaged a 0.6/3 in 18-49 and 3.1 million viewers overall.

At 9 p.m. ET, an encore telecast of “Grimm” delivered a 0.5/2 in 18-49 and 2.0 million viewers overall.

At 10 p.m. ET, “Dateline NBC” averaged a 0.8/3 in 18-49 and 3.7 million viewers overall.  From its first half-hour to its second, “Dateline” grew by 14 percent in adults 18-49 (to a 0.8 rating from a 0.7), by 20 percent in adults 25-54 (1.2 vs. 1.0) and by 24 percent in total viewers (4.1 million vs. 3.3 million).

In late-night metered-market households Friday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/6; CBS’s “Late Show with David Letterman,” 1.8/4 with an encore; and ABC’s combo of “Nightline,” 2.8/7; and “Jimmy Kimmel Live,” 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/3; “Late Show,” 0.4/2 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore) beat CBS’s first-run “Late Late Show with Craig Ferguson” (0.9/3).  In the 25 markets with Local People Meters, “Late Night” (0.3/2 in 18-49 with an encore) tied “Late Late Show” (0.3/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Saturday Primetime Results:

From 8-9 p.m. ET, an encore telecast of “America’s Got Talent” averaged a 0.4/2 in 18-49 and 2.0 million viewers overall.

At 9 p.m. ET, an encore “Law & Order: Special Victims Unit” delivered a 0.6/2 in 18-49 and 3.0 million viewers overall, building from its first half-hour to its second by 17 percent in 18-49 rating (to a 0.7 from a 0.6) and 15 percent in total viewers (3.2 million vs. 2.8 million).

At 10 p.m. ET, a second rebroadcast of “Law & Order: Special Victims Unit” captured a 0.7/2 in 18-49 and 3.9 million viewers overall, building on its lead-in by 17 percent in adults 18-49, 25 percent in adults 25-54 (to a 1.0 from a 0.8) and 27 percent in total viewers.

In Late-Night Metered-Market Household Averages for Saturday night:

An encore telecast of “Saturday Night Live,” with host Eli Manning and musical guest Rihanna (2.9/8 in metered-market households), dominated its time period.  In the 25 markets with Local People Meters, “Saturday Night Live” averaged a 1.2 rating, 6 share in adults 18-49.

Sunday Results (local preemptions for MDA Telethon and other holiday programming):

From 7-8 p.m. ET, “Dateline NBC” averaged a 0.8/3 in 18-49 and 3.2 million viewers overall, to tie for #1 in the time period among ABC, CBS, NBC and Fox in adults 18-49.  From its first half-hour to its second, “Dateline” grew by 43 percent in 18-49 rating (to a 1.0 from a 0.7) and 18 percent in total viewers (3.5 million vs. 3.0 million).

From 8-10 p.m. ET, an encore telecast of “America’s Got Talent” delivered a 0.8/3 in 18-49 and 3.1 million viewers overall.  For its second hour from 9-10 p.m., the “Talent” encore ranked #2 among ABC, CBS and NBC in adults 18-49 and other key demos.

From 10-11 p.m. ET, another encore telecast of “America’s Got Talent” averaged a 0.8/3 in 18-49 and 2.9 million viewers overall, and is currently #1 or tied for #1 in the time period among ABC, CBS and NBC in adults 18-49, 18-34 and 25-54.

Monday Results:

From 10-11 p.m. ET, “Grimm” (1.4/4 in adults 18-49, 4.6 million viewers overall) led the hour among ABC, CBS and NBC in every key category, matching the combined rating of ABC’s and CBS’ encore dramas in adults 18-49 (1.4 vs. 0.8 for CBS’s “Hawaii Five-0” rebroadcast and 0.6 for ABC’s “Castle” encore).

Despite Monday’s Labor Day distractions, “Grimm” matched its average for last May’s sweep in 18-49 rating (1.4).

Keep in mind that last season, “Grimm” originals added an average 69 percent to these next-day “live plus same day” 18-49 ratings when Nielsen issued “live plus seven day” results.

In the 10:30 lead-in to local news, “Grimm” delivered a 50 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.8 rating vs. a 1.2 for CBS’s second-place “Hawaii Five-0” encore).  “Grimm” also led those networks at 10:30 in every other key ratings category.

·       From 8-10 p.m. ET, “Stars Earn Stripes” averaged a 0.9/2 in 18-49 and 2.9 million viewers overall.  On a night of Labor Day distractions and an earlier 8 p.m. start time, “Stars Earn Stripes” matched the prior week’s preliminary fast-affiliate rating in 18-49 (0.9 for a 9-10 p.m. telecast) and finished within a tenth of a point of last week’s official-national rating (1.0).

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.0/5 with an encore telecast; CBS’s “Late Show with David Letterman,” 1.7/4 with an encore; and ABC’s combo of “Nightline,” 2.5/6; and “Jimmy Kimmel Live,” 1.1/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/3 with an encore; “Late Show,” 0.4/2 with an encore; “Nightline,” 0.8/4; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.1/4 in metered-market households with an encore) beat CBS’s “Late Late Show with Craig Ferguson” (0.8/3 with an encore).  In the 25 markets with Local People Meters, “Late Night” (0.3/2 in 18-49 with an encore) topped “Late Late Show” (0.2/2 with an encore).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(source: NBC)