NBC: “Guys with Kids” up vs. lead-in by 23%

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NBCWednesday Results (based on official nationals):


*           From 8-8:30 p.m. ET, “Animal Practice” (1.3/4 in 18-49, 4.6 million viewers overall) retained 93 percent of the prior week’s

time-slot premiere rating (1.4) in a highly competitive half-hour versus Fox’s “The X Factor,” CBS’s “Survivor” and ABC’s “The Middle.”

*           From 8:30-9 p.m. ET, “Guys With Kids” (1.6/5 in 18-49, 4.8 million viewers overall) maintained 100 percent of the prior week’s slot-premiere rating (1.6), while in total viewers retaining 98 percent of the prior week’s overall audience (4.763 million vs. 4.839 million).

*           “Guys With Kids” joins NBC’s “Go On” as the only debuting

comedies on ABC, CBS, NBC or Fox in two years to match its week-one

18-49 rating during week two (since Fox’s “Raising Hope” earned 3.1

ratings with its first two telecasts on September 21-28, 2010)

(excludes special previews).

*           “Guys With Kids” built on this week’s 18-49 lead-in by 23

percent, and has now built on its lead-in with two of two telecasts in

this slot.  “Guys With Kids” is the only 8:30 comedy this season on

ABC, NBC, CBS or Fox to build on its 18-49 lead-in.  Versus NBC’s

results in this slot on the same night last year, “Guys With Kids” was

up by 60 percent in 18-49 rating (1.6 vs. 1.0) and 46 percent in total

viewers (4.763 million vs. 3.254 million).  In a highly competitive

time period versus Fox’s “The X Factor,” CBS’s “Survivor” and ABC’s

“Neighbors,” “Guys With Kids” improved on NBC’s average in the time

period last season by 23 percent in 18-49 rating (with a 1.6 vs. a

1.3, L+SD non-sports) and was up 20 percent in total viewers (4.763

million vs. 3.970 million).

*           “Guys With Kids” matched NBC’s highest in-season 18-49 rating in

this time period (1.6) since February 1, 2012.

*           From 9-10:33 p.m. ET, NBC News’ coverage of the Presidential

Debate was sustaining and will not be included in nightly or weekly

averages.

In Late-Night Metered Markets Wednesday night:

*           In Nielsen’s 56 metered markets, household results were: “The

Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David

Letterman,” 2.2/6; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy

Kimmel Live,” 1.5/5.

*           In the 25 markets with Local People Meters, adult 18-49 results

were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.7/3;

“Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.

*           At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in

metered-market households) beat CBS’s “Late Late Show with Craig

Ferguson” (1.2/4).  In the 25 markets with Local People Meters, “Late

Night” (0.6/3 in 18-49) topped “Late Late Show” (0.4/3).

*           At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in

metered-market households and a 0.4/3 in adults 18-49 in the 25

markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research

unless otherwise indicated.