* a.. Noon-5:10 p.m. ET/PT averaged 9.0 million viewers, an increase of 34% over the first Monday morning at the Athens Games (6.7 million from 12:30-4:07 p.m. ET). The household rating in this time period (6.2/17) is 24% higher than the comparable morning from Athens (5.0/15). Note: there was no comparable coverage from Beijing.
* The 10 a.m.-Noon ET/PT window drew 7.0 million viewers and a household rating of 5.1/16, an increase of 9% and 6%, respectively vs. Beijing Games.
* The late night program (12:35-1:23 a.m. ET/PT) drew 6.4 million viewers and a household rating of 4.6/15, an increase of 25% and 18%, respectively vs. Beijing Games.