NBC Monday line-up holds it own against heavy competition


At 8 p.m. ET, “Chuck” (1.9 rating, 5 share in adults 18-49, 5.3 million viewers overall) retained 95 percent of its rating from premiere week (1.9 vs. 2.0).  “Chuck” matched its 18-49 average for the May sweep earlier this year (1.9 vs. 1.9).  From its first half-hour to its second last night, “Chuck” grew by 5 percent in 18-49 rating (to a 2.0 from a 1.9) and by 14 percent in adults 18-34 (1.6 vs. 1.4). 

At 9 p.m. ET, “The Event” (2.9/7 in 18-49, 9.0 million viewers overall) built on its lead-in by 53 percent in 18-49 rating and 69 percent in total viewers.  “The Event” is up 32 percent versus NBC’s 18-49 rating in this slot on the same night last year (2.9 vs. 2.2) and up 71 percent versus NBC’s 1.7 average in the time period during the traditional 2009-10 season (non-sports “live plus same day”).  “The Event” held steady or grew in rating half-hour to half-hour in every key ratings category.

Early numbers indicate “The Event” will be among the most time-shifted new series on the fall primetime schedule.  In “live plus 3 day” ratings for last week’s debut (which include time-shifted viewing through three days after the live telecast), 31 percent of “The Event’s” “L+3” rating (a  4.3) was comprised of time-shifted viewing.  Last week’s next-day “live plus same day” rating for “The Event” grew by 19 percent in “L+3” rating.

At 10 p.m. ET, “Chase” (2.1/5 in adults 18-49, 6.4 million viewers overall) retained 91 percent of its premiere rating of one week earlier (2.1 vs. 2.3).  “Chase” is up 24 percent versus NBC’s 1.7 rating in the slot on the same night last year and up 40 percent versus NBC’s 1.5 average in the time slot during the traditional 2009-10 season (non-sports “live plus same day”).  “Chase” maintained its 18-49 rating from half-hour to half-hour last night while competing dramas on ABC and CBS showed declines.

Versus the same night last year, NBC is up 10 percent in adults 18-49 (2.3 vs. 2.1) and 15 percent in total viewers (6.887 million vs. 5.977 million).

(source: NBC)