NBC Monday so-so but 'Harry's Law' respectable at 10pm


At 10 p.m. ET, “Harry’s Law” (1.8/5 in adults 18-49, 10.2 million viewers overall) matched its highest 18-49 rating since January 31 and achieved the show’s largest overall audience over that same six-week span despite special competition last night from ABC’s “Bachelor: After the Final Rose,” which tripled ABC’s week-ago 18-49 rating in the slot with a “Castle” encore and more than doubled ABC’s week-ago total viewership. 

From its first half-hour to its second, “Harry’s Law” grew by 6 percent in 18-49 rating (to a 1.8 from a 1.7) and by 4 percent in total viewers (to 10.4 million from 10.0 million).

In its nine weeks on the schedule, “Harry’s Law” has earned NBC’s nine best 18-49 ratings in the time period since November 1, 2010 and attracted the network’s nine biggest overall audiences in the slot, excluding Olympics, in 18 months (since September 14, 2009). 

Last night’s telecast is up 20 percent versus NBC’s 1.5 non-sports “live plus same day” average in the time slot during the traditional 2009-10 season and up 99 percent in total viewers (10.163 million vs. 5.103 million). 

At 8 p.m. ET, “Chuck” delivered a 1.6/5 in 18-49 and 4.9 million viewers overall..  

At 9 p.m. ET, “The Event” averaged a 1.2/3 in 18-49 and 4.3 million viewers overall.  These “Event” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of March 14-20. 

So far this season, “The Event” has added an average 38 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results, the biggest increase for any new series on ABC, CBS, NBC, Fox or CW and tied for the #3 increase overall. 

(source; NBC)