NBC News launches TheGrio.com; Ford is sponsor


NBC News and Three Part Media launched The Grio (www.TheGrio.com), a video-centric news site devoted to stories and perspectives for the African American community. Ford Motor Company has signed on to exclusively sponsor The Grio during its launch phase. The announcement was made by NBC News Senior Vice President Adam Jones.

TheGrio.com uses the resources of NBC News, including O&O stations, affiliate stations, and msnbc.com, as well as the nation’s leading newspapers and websites, to aggregate pertinent video and written content for the site. The Grio also features original video packages, news articles, and blogs on a variety of topics including breaking news, politics, health, business, faith, and entertainment. Contributors to TheGrio.com include Rev. Al Sharpton, Melissa Harris-Lacewell, and Santita Jackson. The site dives deeper into stories of black interest that mainstream news outlets currently only touch on.

“Joining on as an exclusive sponsor of this innovative news platform allows us to share the great news about Ford products within a medium that directly speaks to the African American consumer,” said Crystal Worthem, Multicultural Marketing Manager, Ford Motor Company. “We partnered with the founders of TheGrio.com on ‘Meeting David Wilson’ in 2008 and knew that the new digital product would be of the same quality, authentic and innovative which aligns with the Ford brand.”