NBC Olympics Mobile platforms (Mobile Web Site and iTunes App), through 16 days have amassed 82 million page views, 47 million more than the total number of page views for the entire 17-day Beijing Games (34.7 million).
* There have been 1.9 million mobile video streams in 16 days, more than six times the total number for the entire 17-day Beijing Games (301k).
* By the time the Opening Ceremony broadcast started at 7:30 p.m. on Feb 12, NBC Olympics Mobile already generated more page views than the entire 2006 Winter Games (1.0 million).
NBCOLYMPICS.COM HAS MORE THAN TRIPLE THE USERS OF THE ENTIRE 2006 WINTER GAMES: Through 16 days, NBCOlympics.com has delivered 44.1 million total unique users, 31 million more unique users and 232 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).
* NBCOlympics.com’s 682 million page views through 16 days is more than double the total for the 17 days of the 2006 Winter Games (331 million).
* Through 16 days, NBCOlympics.com has seen 43.2 million video streams serving more than 3.3 million hours of video, nearly 35 million more than the total number of video streams from the 2006 Winter Games (8.4 million).
NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.