Three “alternative” series on NBC are coming back for second season runs. The Peacock Net announced pickups of “The Marriage Ref,” “Minute to Win It” and “Who Do You Think You Are?” for the 2010-11 season.
“All of these new series have demonstrated increasing popularity and generated far-reaching interest among viewers. Equally important, each has a compelling and innovative format, and a second season will allow these shows to grow creatively and attract an even wider audience,” said Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.
From executive producer Jerry Seinfeld, “The Marriage Ref” is delivering a 3.0 rating, 8 share in adults 18-49 and 7.2 million viewers overall to date in its Thursday 10 p.m. ET slot in “most current” figures from Nielsen Media Research. “The Marriage Ref” is averaging a 93 percent retention of its lead-in from “30 Rock” in 18-49 and is up 7 percent versus that lead-in in total viewers. “Marriage Ref” has also consistently over-delivered in key upscale demos, currently ranking in the top 10 among all primetime network series in its concentration of homes with $100K+ incomes in its adult 18-49 audience.
The competition series “Minute to Win It” hosted by Guy Fieri is averaging a 2.0 rating, 6 share in adults 18-49 and 6.0 million viewers overall in “most current” results for its regular Sunday telecasts to date. Those “Minute To Win It” Sunday editions have been building from half-hour to half-hour by an average of 29 percent in 18-49 rating and 25 percent in total viewers. A “Minute To Win It” encore also ran in the 8 p.m. ET hour on Wednesday of last week and finished #2 among the major networks in the time period in adults 18-49 and total viewers.
“Who Do You Think You Are?” from executive producer Lisa Kudrow is averaging a 1.6 rating, 6 share in adults 18-49 and 6.8 million viewers overall in “most current” results for its season thus far. In preliminary results for last Friday, “Who Do You Think You Are?” won the 8-9 p.m. ET hour in adults 18-49, marking the first time any regular competitor in this slot has beaten an original episode of CBS’s “Ghost Whisperer” in 18-49 rating since November 17, 2006. “Who Do You Think You Are?” has improved the time period by 23 percent in adult 18-49 rating versus NBC’s average for the traditional 2008-09 season in “live plus same day” results.
