NBC spins 5th place finish on Thursday


NBCThursday Results:

  • At      8 p.m. ET, “Community” averaged a 1.3/5 in 18-49 and 3.1      million viewers overall.  In an intensely competitive time period      versus CBS’s “Big Bang Theory,” Fox’s “American Idol” and ABC’s “Missing,”      “Community” is tied for #2 among those networks in men 18-34.
  • At      8:30 p.m. ET, “30 Rock” averaged a 1.2/4 in 18-49 and 2.8 million viewers      overall.
  • From      9-9:31 p.m. ET, a rebroadcast of “The Office” delivered a 1.0/3      in 18-49 and 2.5 million viewers      overall.
  • At      9:31 ET, “Up All Night” (1.1/3 in 18-49, 2.6 million      viewers overall) built on its lead-in from an “Office” encore by 10      percent in 18-49 rating and 3 percent in total viewers.
  • At      10 p.m. ET, “Awake”      averaged a 0.9/3 in 18-49      and 2.5 million viewers overall.  Note that “Awake” is one of the      most time-shifted shows on television, with the “live plus same day”      rating for its first three telecasts growing by 59 percent when Nielsen      issued “live plus seven day” ratings for that week.

In Late-Night Metered Markets Thursday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/7; CBS’s “Late Show with David Letterman,” 1.9/5 with an encore; and ABC’s combo of “Nightline,” 3.5/8; and “Jimmy Kimmel Live,” 1.7/5.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.5/2 with an      encore; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,”      0.6/4.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in      metered-market household) beat CBS’s “Late Late Show with Craig      Ferguson” (1.1/4 delayed by Masters coverage).  In the 25      markets with Local People Meters, “Late Night” (0.6/4 in 18-4)      topped “Late Late Show” (0.3/2 delayed by Masters coverage).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in      metered-market households and a 0.3/3 in adults 18-49 in the 25 markets      with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)